The Publicity Officers are appointed by the UKMi Executive
but support the whole UKMI network.
The current postholders are:
Publicity Officer – Simon Wills, Head of Wessex Drug & Medicines
Information Centre, Southampton General
Hospital. Tel 023 80
Deputy Publicity Officer – Sue Austen, Medicines
Information Centre, Withington
Hospital, Manchester. Tel 0161 291 3331 Susan.Austen@smuht.nwest.nhs.uk
This officers have
the following roles:
1. Acting as a
contact point for the media within the NHS for enquiries related to
publicity. Some will be dealt with personally,
others will be directed elsewhere as appropriate.
2. Offering proactive
and responsive advice to MI pharmacists about media enquiries.
3. Organizing and
maintaining a list of specialists within UKMi who would be prepared to deal
with the media on specific issues, or who would provide advice on dealing
4. Identifying issues
where a response/initiative from MI would be appropriate/desirable and
facilitating or co-ordinating this response where necessary.
publicity contacts with other professional organizations (eg RPSGB, NPA, ABPI, journals) and the media (TV
companies, magazines, newspapers, websites).
6. Offering the
specialist knowledge of UKMi members to other professional organisations
when dealing with the media.
7. Liaising with the
deputy publicity officer, UKMi Executive chair and vice-chair as appropriate
who will generally lead on professional and strategic issues related to
medicines management or MI as a speciality. The Publicity Officer will deal
with technical issues concerning medicines.
8. Acting as deputy
convenor for the UKMi Publicity Group.
Co-ordinated via the Publicity Group:
appropriate publicity for major events which feature MI.
10. Ensuring that MI
Conference Proceedings are produced annually and that the Conference is
reported upon in the Pharmaceutical Journal.
11. Assisting the
development of a corporate image for UKMi and UKMi Executive.
12. Looking for
opportunities for research in the MI field, assisting the publication of
research and publicising it.
13. Facilitating the
preparation of guidelines for dealing with the media at a local level.
14. Organising media
training for UKMi and UKMi Executive.
15. Recording any
involvement with the media by local and regional centres. Preparing an
annual report on these and other publicity-related events.